Each month we wade through the ‘noise’ of all the content out there, so you don’t have to do it, and bring you five pieces of content we think are worth checking out!
Here are this month’s picks:
1. Kim Garst shares how to turn your email list into a goldmine with a simple welcome series. (Freebie alert!)
Did you know that your welcome series has one of the most important emails you will send to your list? In an interview Kim Garst did with Sarah Anderson, master email marketing copywriter, Sarah says:
“Of all the emails you’ll send to your subscribers, the first email in your welcome sequence is THE most important. That first email is going to have the highest open rate, because this is when people are most interested in hearing from you.”
Even as important as the welcome series is, many people skip it for various reasons but with the help of this post you’ll find an easy to replicate process for creating a welcome sequence as well as the five different emails recommended you include in yours.
Read the post here: How to Turn Your Email List Into A Gold Mine with a Simple Welcome Sequence
And if you’re interested, be sure to download the Open Rate Booster Checklist at the end of the post!
2. Social Media Examiner shows us how to add our podcasts to YouTube.
What’s the first thing you think of when you hear YouTube? It’s probably not podcasting! But did you know back in 2022 YouTube began to roll out its podcasting features? This can be a great way to grow or launch a podcast.
One of the reasons Social Media Examiner says to leverage YouTubes podcasting tools is:
When you set up a podcast for your YouTube channel, episodes can be included on YouTube Music. That means your podcast content can automatically reach listeners across both platforms.
Read the full post here: How to Add Your Podcast on YouTube
3. Wordstream reminds us that as of July 2023 Google Universal Analytics is going away & what you need to know/do.
For many years people have been using Google’s universal analytics to track their website traffic so it wasn’t surprising the shock (and worry) over Google’s announcement, back in March 2022, that it was going away and being replaced with Google Analytics 4.
Wordstream broke down, for you:
- What’s changing, why, and when
- How to tell if your account will be affected
- What you need to do
Head on over and spend a few minutes reading this nice meaty blog post here: Google Universal Analytics Is Going Away: What You Need to Know
4. Marisa Corcoran reminds us that the about page isn’t about us!
When creating an about page most people make the mistake of making it all about them! But Marisa Corcoran reminds us the importance of why it’s not about us:
When prospects come to your website, they want to feel like they’ve come to the right place – that you get them.
This means you have to make the opening of your About Page mean something for them. It has to be about the reader…
So if you’re ready to make your about page work for you, you’ll want to be sure to use Marisa’s 3 Step System To Writing A Kick-Ass About Page!
5. Copyblogger shares the beginner’s guide to understanding SEO.
SEO is essential for increasing online visibility, driving targeted traffic, and building trust and credibility but if SEO sounds complicated, it doesn’t have to be! Copyblogger breaks SEO down for you and says:
Just following the steps in this guide will make you a more formidable competitor than most of the other companies and blogs in your industry.
Head on over and get the basics of SEO here: Search Engine Optimization: The Beginner’s Guide to Understanding SEO
That’s it for this time around and now it’s your turn! Leave a comment below and let us know what great content you’ve come across.